When it's Time to Realign Your Marketing

People have no money. They’re feeling the pinch. No-one’s doing any business at the moment. No-one’s making purchasing decisions right now.

Is that so? Here are a few facts for you:

• Michael Jackson announces 10 concerts. They sell out instantly. He announces 10 more…and 10 more. They all sell out. Top ticket prices £1,000+


• Aston Martin launch and start to successfully sell bespoke £1.2m car


• Whitbread can’t physically can’t find enough land and build Premier Inn hotels fast enough to keep up with demand


• Domino’s Pizza & Mc Donald’s report large increases in profits
  Aldi, Morrison’s & Sainsbury’s profits up


• Sales of the Nintendo wii top 50m worldwide


• Gaming sector up


• Adult clothing and toys, erm, up


• Cinema advertising up


• British tourism up
• Business networking group 4Networking recording record membership levels

There are hundreds and thousands of other examples too.

Money is still around and growth is being achieved – you may just need to realign your business to succeed. You can realign by changing your market focus to the sectors that are enjoying growth. Realign by changing the message about your product. Realign by selling something new to your existing customers. Realign by taking your resources and employing them differently to solve a different problem. Realign by changing your position in the market.

Your realignment might at first look crazy – £1.2m car in a recession anybody? But the craziest thing you could do is to fail to realign with where the money’s being spent.