The G20 protestors in London today have got it wrong. And I don’t mean because of their political biases.
They’ve got it wrong because no-one’s quite sure what it’s really all about. They’re protesting about too much; climate change, capitalism, recession, world debt, third-world debt, war, banks, bonuses, redundancies, low interest rates, food shortages. The list goes on. I saw the early marches around parliament on Saturday myself and it’s just baffling.
Too much to say just becomes noise, the message gets lost, and the danger from the protestors’ point of view is that their demonstration becomes interpreted as just a bunch of angry people.
The thing to take away is that when you say too much it’s too close to saying nothing at all.
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So it's true then Jon, less really is more!!
ReplyDeleteIt so often is, Girltrader. Simple, specific communication wins everytime; in speech, in print, in demonstration.
ReplyDeleteI couldn't agree more. Pick a clear message and direct it at a targeted audience to achieve a better response than by broadcasting a range of messages to a range of audiences - somewhere information will certainly get lost.
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