Wednesday, 1 April 2009

Communication Annihilation during Demonstration

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The G20 protestors in London today have got it wrong. And I don’t mean because of their political biases. They’ve got it wrong because no-on...
3 comments:
Monday, 30 March 2009

When it's Time to Realign Your Marketing

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People have no money. They’re feeling the pinch. No-one’s doing any business at the moment. No-one’s making purchasing decisions right now. ...
Wednesday, 18 March 2009

Zero to Hero – It’s All in the Headline

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Celebrated by journalists, advertisers, marketers and astute business people for hundreds of years, great headlines are zero-or-hero, loved-...
1 comment:
Monday, 9 March 2009

Owning Your Business' Space

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Which space does your business (or product) own? This is a fundamentally important question for all businesses for four reasons: 1, It encou...
Tuesday, 3 March 2009

2020 Vision for Your Business

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Do you remember all the fuss about how businesses were going to be affected when the smoking ban came in? And of course, businesses were aff...
Tuesday, 24 February 2009

The Recessionary Marketing Myth

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“If you do some marketing now you’ll be in a better place when the recession ends.” I’ve heard this a lot recently – I’m sure you will have ...
1 comment:
Tuesday, 17 February 2009

A Different Perspective on Your Clients' Attention

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Imagine that the people you wanted to present to; the buyers, decision makers or budget holders that you want to be in front of to make sale...