Your Customers are Here

You have hundreds, possibly even thousands of customers out there who want to do business with you. They want what you’ve got to sell. They actively want to spend their money with you. Many of them might even love to be your customer for life. They have the potential to be a continual stream of income and profits for you.

But they don’t know about you yet. They are your missing customers.

There’s only one thing that’s going to link you up to your hundreds or even thousands of missing customers – and that’s great marketing. You probably have a very good product or service. Quite possibly, you have an outstanding product or service. Unfortunately though, that’s just not enough. You have to find a way to both find these missing customers and then make sure they truly, truly understand how they are going to benefit from doing business with you.

The good news is there are hundreds of ways for you to do this. They include dozens of forms of advertising, direct marketing, internet marketing, search engine advertising, email marketing, direct mail, telephone marketing, direct sales, public relations etc etc...

That’s why marketing should always be the most important thing in your business; it’s the engine that drives everything and will make you grow and prosper. It’s also why becoming good at marketing is the single most important step you can take to growing your business. Most often when a business fails it is because the people in it are poor at marketing. They might blame cash flow, recession, politics, war or anything else they can think of, but a fundamental lack marketing skills is often at the core. The ones that really understand this go on to become the success stories.

How many ways do you continually market your customers? What are the lifetime returns on this?

This blog aims to help you, challenge you and allow you to have a bit of fun along the way too.